Contents
The Battle for Space Tourism Supremacy
For three arduous years, a fierce rivalry has unfolded between two companies vying for supremacy in the burgeoning space tourism market. However, the landscape is on the brink of a dramatic shift.
Virgin Galactic vs. Blue Origin
In 2021, both publicly traded Virgin Galactic and the privately held Blue Origin, owned by Jeff Bezos, made headlines with their inaugural space launches. Each company successfully ferried private tourists to the edge of space, approximately 60 miles above Earth, and returned them safely. Virgin Galactic has since achieved seven commercial flights with its Unity spaceplane, while Blue Origin’s New Shepard suborbital rocket has recorded eight trips with tourists.
This is undoubtedly impressive, yet the crux of the issue is the actual experience offered. The time spent in space by customers of these companies amounts to mere minutes. Considering the high ticket prices—ranging from $250,000 to $900,000 for Virgin Galactic and reportedly $1.3 million per ticket for Blue Origin—this brief experience raises questions about the value for money. Could these prices be prohibitively high?
Enter SpaceX: A New Contender
As the space tourism race was heating up two years ago, I predicted that SpaceX’s massive Starship rocket could disrupt the market before it fully matured. Capable of carrying 100 passengers per flight for $10 million, SpaceX suggested the potential to offer tickets at $100,000, severely undercutting both Virgin Galactic and Blue Origin.
While SpaceX hasn’t reached this point yet, it appears to be steering in that direction. Just last week, SpaceX successfully conducted the Polaris Dawn mission, sending four non-NASA astronauts to an orbit 450 miles above Earth—three times the height of the International Space Station. This mission included the first-ever space tourism spacewalk, with Jared Isaacman and SpaceX engineer Sarah Gillis spending about 10 minutes outside their Crew Dragon capsule. The mission concluded with a safe splashdown after five days in space.
The Cost of Polaris Dawn
The financial aspect of the Polaris Dawn mission is not directly comparable to the prices charged by Virgin Galactic and Blue Origin. According to a recent report, SpaceX charges NASA approximately $72 million per seat for Commercial Crew missions to the ISS, with prices for Axiom Space estimated at about $41.9 million per seat. These figures significantly exceed the costs of Virgin Galactic and Blue Origin flights.
The Economics of Space Tourism
Let’s break down the numbers. Virgin Galactic and Blue Origin’s lowest advertised ticket price is $250,000. For a generous 10-minute space experience, this translates to $25,000 per minute. In comparison, if SpaceX charged the NASA rate of $72 million per seat for Polaris Dawn’s five-day mission, the per-minute cost amounts to $10,000 per passenger—a 60% discount.
Investors eyeing Virgin Galactic or a potential Blue Origin IPO should consider this: SpaceX is just getting started. Currently, Crew Dragon carries four passengers per flight but is rated for seven, meaning future flights could reduce per-seat costs. Furthermore, SpaceX could extend the duration of its space tourism missions, enhancing value for customers.
As SpaceX continues to develop its Starliner, aiming to transport 100 passengers at a time at a cost of thousands rather than millions per ticket, the economic dynamics will increasingly favor SpaceX.
Investing in Space Tourism
Before jumping into an investment in Virgin Galactic, it’s wise to reflect on this: The Motley Fool’s Stock Advisor team has identified what they consider the top 10 stocks to invest in now, and Virgin Galactic didn’t make the cut. These selected stocks have the potential to deliver substantial returns.
For instance, when Nvidia was recommended on April 15, 2005, a $1,000 investment would now be worth $710,860. Stock Advisor offers a strategic blueprint for success, including portfolio-building guidance, regular analyst updates, and two new stock picks each month. Since 2002, Stock Advisor has outperformed the S&P 500 by more than four times.
See the 10 stocks ›
*Stock Advisor returns as of September 17, 2024.